Brett Favre Online Chatter

Interest in tonight’s Vikings/Packers showdown is expected to be so high that it will break regular-season television ratings for an NFL football game. And that is, of course, due to one person: Brett Favre.

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Micromarketing: 3 Words

Photo: Fred Smoot

As information distribution channels proliferate and as more and more people consume information through an increasing array of media and devices, the importance of developing a micromarketing strategy only increases.

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