Microsoft Archives - Page 6 of 13

Most Effective TV Ads Of Q3 [TABLE]

Guinness took top billing on the scale of relative effectiveness, outperforming the beer category average by 28.8% with its 60-second “Friendship” spot.

Millennials’ Most-Loved Brands, Q2 2013 [TABLE]

Google saw its brand value jump 34% year-over-year, vaulting it into the second spot according to Interbrand’s list of the top 100 global brands.

Net Online Ad Revenues By Company, 2011-2013 [TABLE]

Facebook’s worldwide ad revenues are expected to reach $6.36 billion this year.

Net Online Ad Revenue Share By Company, 2011-2013 [TABLE]

Across all devices, Google remains by far the No. 1 digital ad publisher in the world and will take in nearly 33% of all digital ad dollars worldwide this year.

Gmail Tabs Open Rates By Email Service, August 2013 [TABLE]

Open rates may have been negatively affected (depending on the research), but value per open may turn out to increase, at least according to one source.

Google To Enter The Video Game Console Market [VIDEO]

Bloomberg’s Scarlet Fu reports that Google is looking to capitalize on its mobile strength to push a gaming console to challenge Sony, Nintendo and Microsoft for control of your living room.

Global Net Online Ad Revenues By Company, 2011-2013 [TABLE]

Both Google and Facebook are increasing revenues at faster rates than the overall digital ad spend market.

Global Online Ad Revenue Share By Company, 2011-2013 [TABLE]

Google continues to reign as not only the largest beneficiary of digital ad spending in the US, but worldwide as well.

Net US Search Ad Revenue Growth By Major Ad Networks, 2011-2015 [TABLE]

Until last year Microsoft enjoyed the fastest growth rate among the six search ad publishers for which eMarketer forecasts revenues.

Net US Search Ad Revenues By Major Ad Networks As % Of Spend, 2011-2015 [TABLE]

eMarketer now estimates that Microsoft will account for 4.6% of total US search ad revenues in 2013.