Posts Tagged ‘Microsites’
Budget Allocations For Medical Marketing [CHART]
Professionals meetings and conferences occupy the largest share (13.7%) of medical marketing budgets.
Read MoreTop Product Launch Go-to-Market Strategies, April 2015 [CHART]
Understanding buyer needs or pain points counts as the most important go-to-market strategy for a product launch.
Read MoreTop Nonprofit Content Marketing Tactics, 2014 vs 2013 [TABLE]
Social media, cited by 93%, was the top content tactic nonprofit professionals used.
Read MoreUse vs Effectiveness Of B2B Content Marketing Tactics, August 2014 [TABLE]
B2B marketers pointed to video as one of the top three most effective content marketing techniques.
Read MoreMost Effective B2B Content Marketing Tactics, October 2014 [CHART]
86% B2B marketers reported using content marketing, down from 93% last year and 91% in 2012.
Read MoreTop Channels Marketers Use To Distribute Content, June 2014 [CHART]
Four in five marketing professionals cited social sharing as a distribution channel used for content marketing.
Read MoreB2B Content Marketing By Tactic [CHART]
Compared to last year, the average number of tactics used has risen from 12 to 13.
Read MoreB2B Content Marketing [INFOGRAPHIC]
This infographic from LinkedIn illustrate’s B2B content marketing efforts.
Read MoreTop B2C Content Marketing Tactics, 2012 & 2013 [TABLE]
The overwhelming majority of respondents—90%—had used content marketing in 2013, compared with 86% of companies who did so the year before.
Read MoreTop Content Marketing Channels, August 2013 [CHART]
The company website remains the most important channel for content, with 88% of marketers citing it.
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