Posts Tagged ‘Metrics’
Global Paid Search Metrics By Region, Q4 2013 [TABLE]
Clicks for paid search increased 12.3% year over year worldwide, although impressions had dropped by just over 10%.
Read MoreVideo Ad Metrics, October 2013 [CHART]
The three metrics most used among agency and brand professionals when buying digital video ads were impressions, clicks and completions.
Read MoreEmail Lifecycle Marketing Campaigns Success Ratings, January 2014 [CHART]
68% of respondents to the survey say that email marketing is core to their business; by comparison, 46% say the same about social.
Read MoreUS Mobile Search Advertising Growth By Device, Q4 2013 [CHART]
Search ad spending on smartphones soared by 253% year-over-year, while spending on tablets grew by a relatively smaller 82%, as advertisers’ targeting options were limited by Enhanced Campaigns.
Read MorePotential Consequences Of Brands Sending More Emails, December 2013 [TABLE]
A single extra email per month sent to a list of 5 million subscribers could result in 1.9 million additional opens (38% of the list) and an additional 175,000 email clicks (3.5% of the list).
Read MoreUS Apparel & Accessories eCommerce Metrics By Device, Q3 2012 & Q3 2013 [TABLE]
In 2012, tablets for the first time were responsible for a majority of US retail mCommerce sales, and that share will expand further in the coming years.
Read MoreOnline Video Ad View Share By Device & Content Duration, Q3 2013 [CHART]
During Q3, 72% of ad views on Android phones were derived from content less than 5 minutes in length, with the corresponding figure at 77% for iPhone users.
Read MoreLong-Form Video Ad Loads & Completion Rates, Q3 2012 – Q3 2013 [CHART]
During Q3, FreeWheel says that the typical long-form (20+ minutes) video view carried 11.6 ads, up from 9.1 on average during the corresponding period last year.
Read MoreEffect Of Email Subject Line Personalization On Open Rates By Industry, November 2013 [CHART]
New data from MailChimp supports the case that personalization can drive higher email open rates.
Read MoreReach & Frequency Of Online Video Ads, January – October 2013 [CHART]
For the second consecutive month, video ads accounted for one-third of all videos viewed and 3.5% of all minutes that were spent watching online videos.
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