Metrics Archives - Page 18 of 19

Ctrl-V: Copy & Paste Metrics, October 2012 [CHART]

Copy and paste is the sharing method of choice 82% of the time.

North American Email Marketing Metrics, Q2 2010- Q2 2012 [CHART]

Both the email open rate and the clickthrough rate (CTR) in North America were down slightly in the second quarter of 2012.

Metrics: Average vs. Top-Performing Facebook Brand Pages By Users [CHART]

For average Facebook brand pages, 83% of fans were considered Joiners who just participated in a campaign without spreading the word about it.

North American Email Marketing Performance Metrics, 2010-2012 [CHART]

Email open rates in North America have risen in recent quarters, even as clickthrough rates (CTR) have been slipping.

Pre-Roll Video Ad Completion Rates By Size [CHART]

15-second ads of less than 1,000 pixels had a completion rate of 79.5%, compared to 90.9% for ads of the same length measuring more than 1,000 pixels.

B2C Email Subject-Line Length Metrics [CHART]

The longer the length (in characters) of a B2C email subject line, the higher its open, click, and click-to-open rates.

US Paid Search Metrics By Device, Q2 2012 [CHART]

Despite having lower cost per click rates than PCs, tablets offered a 68% higher ROI than PCs for US search advertisers in Q2, based on 20% higher conversion rates.

Top 15 Alcohol Brands Facebook Page Engagement Metrics [TABLE]

The average amount of user interaction with alcohol brand content on Facebook increased in July 2012, as compared to January 2012.

Clarifying Social Media & Word Of Mouth Metrics [CHART]

Marketers tend to be comfortable using established metrics for word-of-mouth (W-O-M) and social media measurement, with most currently using click-throughs (93%), daily or monthly active users (83%), and Facebook likes (82%).

Clients' Most-Valued Online Video Audience Measurement Metrics [CHART]

One-third of ad agency executives said their clients considered unique viewers to be the best way to measure audience.