Metrics Archives - Page 12 of 19

B2B Email Metrics By Subject Line Keyword, June 2013 [CHART]

With email volumes on the rise and clutter an issue for recipients, having a strong subject line is as important as ever, particularly as consumers rate the subject line as one of their top motivators for opening an email.

Global Facebook Advertising Performance Metrics By Industry, March 2013 [TABLE]

For overall Facebook ads served by industry, sports cost by far and away the most, at a CPM of $9.08.

Global Facebook Cost Per Like By Industry, March 2013 [TABLE]

General retail and telecommunications had the most success generating page “likes,” at a rate of 0.11% and 0.10%, respectively.

Global Facebook Ad Performance Metrics By Type, March 2013 [TABLE]

The sponsored check-in story achieved the highest clickthrough rate (CTR) by a significant margin.

Ad Viewability Benchmarks By Site Type, 2012 [CHART]

Covering 2012 activity, the data shows that viewability rates were lowest on shopping and auction (34.3%) and ad network (36.7%) sites, and highest on employment (68.5%), news (67%) and music and streaming media (66.1%) sites.

Online Video Ad Views, December 2011 – May 2013 [CHART]

In May, Americans watched an average of 96.5 ads each, up significantly from 81.6 the prior month.

Reach & Frequency Of Video Ads, January – May 2013 [CHART]

About 53% of the US population watched online video ads in May, relatively unchanged from April’s 52.6%.

Most Important Multi-Screen Video Ad Metrics, June 2013 [CHART]

While completion rate (with a rating average of 2.56, where 1 is most important) shows up as the most important metric, brand uplift (2.69) is close behind in value.

Marketing Attribution Channels, October 2012 [CHART]

Email and paid search are some of the easiest channels to include in attribution programs.

Use Of Marketing Attribution, October 2012 [CHART]

Only 26% of companies worldwide used advanced forms of marketing attribution—ones that go beyond simple last-click analysis.