Posts Tagged ‘Metrics’
Email Marketing Open Rate Share By Device, H2 2011 & H2 2012 [CHART]
71.8% of US email users ages 24 to 40 said they typically read their personal email throughout the day.
Read MoreEmail Marketing Metrics In North America, Q1 2011-Q1 2013 [CHART]
Nearly one in three emails sent in North America during Q1 2013 were opened—the highest number in recent history.
Read MoreCommercial Email Inbox Placement Rates, H1 2013 [CHART]
14% of commercial messages did not make it to American subscribers’ inboxes during the first half of this year.
Read MoreGlobal eCPM Averages, March vs June 2013 [CHART]
Global eCPM averages increased on a quarter-over-quarter basis across display, mobile, social and video channels.
Read MoreTop Sponsorship Metrics, March 2013 [CHART]
The most cited metrics for evaluating sponsorships were sponsorship awareness (94%) and brand awareness (90%).
Read MoreUS Mobile Search Advertising Growth By Metric & Device, Q2 2013 [CHART]
US mobile paid search spend more than doubled year over year on both smart phones and tablets. By comparison, total search spend was up only 7% over Q2 2012.
Read MoreEmail Open & Click-Through Rates, Q4 2009-Q1 2013 [CHART]
The average email open rate in North America climbed to 31.1% in Q4, a significant increase from 27.4% in Q4.
Read MoreFacebook News Feed Ad Retargeting Metrics, July 2013 [CHART]
Click-through rates for news feed ads were an impressive 21 times higher than for standard web retargeting, and 49 times higher than for sidebar ads.
Read MoreMarketing Procurement Metrics, June 2013 [CHART]
The metrics most widely used by marketing procurement professionals today differ from those they believe should ideally be used.
Read MoreeCommerce Customer Acquisition Channel Comparison, 2009-2013 [TABLE]
Organic search has not only accounted for the greatest percentage of acquired customers over the past 4 years, but it also boasts the highest CLV relative to the average.
Read More