Posts Tagged ‘Metrics’
Reach & Frequency Of Online Video Ads, January – July 2013 [CHART]
Online video ad reach took a step forward in July, increasing to 55.4% of the US population from 53.6% in June.
Read MoreFacebook Ad Performance Metrics, Q2 2013 [CHART]
Facebook click-through rates were up by 18.5% quarter-over-quarter, leading to a 15.9% drop in average cost-per-click and a 16.4% rise in clicks.
Read MoreActive Email Subscriber Rates By Industry, Q2 2013 [CHART]
B2B email databases had a subscriber activity rate of just 1.5% (referring to the percentage who opened an email in the last 90 days).
Read MoreMobile Device Share Of Online Conversions, August 2013 [CHART]
A study of 100 million conversion events across 4 major verticals and multiple devices reveals that 31% of said conversions took place on a mobile device.
Read MoreCumulative Shelf Life Of An Email Campaign, 2012 [CHART]
Recent data from MailerMailer suggests that opens peak at one hour post-delivery (11.1% of an email’s total opens), falling off quickly during each following hour.
Read MoreGmail Tabs Open Rates By Email Service, August 2013 [TABLE]
Open rates may have been negatively affected (depending on the research), but value per open may turn out to increase, at least according to one source.
Read MoreEmail Open & Click-Through Rates By Personalization, 2012 [CHART]
63% of consumers in the US and UK believe that they receive so many messages that use their name that it no longer makes any difference to them, recent research suggests. But consumers’ behavior may not support their perceptions.
Read MoreOnline Ad Spending Measurement Metrics, February 2013 [CHART]
Fifty-four percent said they would prefer to use the same metrics they use for offline campaigns, alongside additional metrics particular to online.
Read MoreUS Email Open Rates by Hour Of The Day, 2012 [CHART]
During the first half of the year (H1), messages scheduled for midnight led to the best open rate, of 20.1%.
Read MorePrimary Metric For Social Media Success In 2013 [CHART]
Among the biggest changes overall was the decrease in the importance of sales vs. two years prior.
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