Posts Tagged ‘Media Marketing’
Importance Of Diversity In Advertising By Industry, October 2014 [CHART]
African-Americans are 38% more likely to make a purchase when the ads have African-Americans included in them.
Read MoreMedia & Entertainment Companies’ Top Online Priorities, November 2014 [CHART]
Brand building and loyalty were the top online priorities for media and entertainment companies.
Read MoreTrust In News Media Types By Generation, October 2014 [CHART]
American adults have the most trust in local TV news, finds Harris Interactive, with 78% having at least some trust that it will get them the news fairly and accurately.
Read MoreBenchmarks: Global Email Inbox Placement Rates By Industry, September 2014 [CHART]
Some 17% of permissioned emails from legitimate senders around the world failed to reach the inbox during the year-long period from May 2013 to April 2014.
Read MoreGlobal Website Revenue Sources By Industry, July 2014 [CHART]
When it came to website revenues, organic search was the top source across all industries except media and entertainment.
Read MoreGlobal Website Traffic Sources By Industry, July 2014 [CHART]
Organic search drove 51% of website traffic referrals worldwide during June and July 2014.
Read MoreTypes Of Videos Mothers Watch On Their Phones, July 2014 [CHART]
Just 32% of smartphone-toting mothers told BabyCenter they watched videos daily on their phones—through sites such as YouTube.
Read MoreMost Important Content Genres To Pay-TV Subscribers, October 2014 [CHART]
The two most important genres for pay-TV and non-pay-TV subscribers are news and prime-time shows.
Read MoreFacebook Post Interaction Rates By Industry, 2013-2014 [CHART]
The retail industry topped all others tracked in Q3 post interaction rates, with its 4.18% average representing a 13% increase over the year-earlier period.
Read MoreMobile App Consumption Increases By Category, 2013-2014 [CHART]
The overall amount of time spent with mobile applications grew by 21% between August 2013 and last month.
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