Posts Tagged ‘Media Marketing’
Most Active Pro Sports Sponsorships Categories, November 2013 [TABLE]
Sponsorship spending on sports is on the way up, predicted to rise by 6% this year.
Read MoreAmericans' Most Popular Types Of Websites, November 2013 [VIDEO]
Among American respondents, a leading 68% reported visiting a search engine site at least once a week, with social networking sites (59%) and portal sites (for checking email, such as Gmail) next (50%).
Read MoreHow Facebook Users Interact With News Posts, September 2013 [TABLE]
Only about one-third of Facebook users turned to the site for breaking news.
Read MoreHow Americans Consume News, September 2013 [CHART]
And half of American Facebook users get their news there.
Read MoreTop 10 Advertising Sectors By RTB Market Share, H1 2013 [CHART]
Retail is by far the largest advertising sector by real-time bidding market share, outspending other sectors such as auto, financial, telecom, and travel.
Read MoreOnline Ad Spending By Industry, 2012-2017 [TABLE]
eMarketer estimates that healthcare and pharmaceutical marketers will invest 54% of their paid digital dollars in direct-response efforts this year.
Read MoreAmerican Moms' Smart Phone Activities, August 2013 [TABLE]
Mothers’ phones are always at hand while shopping in stores, watching TV, in the car, in bed and in the kitchen.
Read MoreTime Using Tablets By Activity, September 2013 [CHART]
Tablet owners spend half of their device time with entertainment activities such as playing games, reading books, watching live TV or listening to music and radio.
Read MoreTime Spent Online By Platform & Content Type, April 2013 [TABLE]
Plenty of online content areas were still firmly rooted in PC use, with the desktop accounting for more than 60% of time spent accessing auto, business, TV, news and sports content.
Read MoreAverage Number Of Actions Taken After Mobile Searches By Category, Q4 2012 [CHART]
US smartphone users averaged 2.20 actions after conducting a mobile travel search.
Read More