Posts Tagged ‘Measurement’
Agency Perceptions Of Client Online Marketing Talent Gaps, March 2013 [CHART]
80% of agencies and production companies pointed to user experience (UX) as a major (45%) or minor (35%) talent gap among clients.
Read MoreB2B Marketing Measurement [INFOGRAPHIC]
This infographic by eloqua takes a look at the state of B2B marketing measurement.
Read MoreEffect On Facebook Fan Engagement Due To Conversion To Timeline [CHART]
41% of pages that had converted to Timeline saw increased engagement with their pages, while 38% of non-converted pages also saw increased engagement.
Read MoreTop 15 Alcohol Brands Facebook Page Engagement Metrics [TABLE]
The average amount of user interaction with alcohol brand content on Facebook increased in July 2012, as compared to January 2012.
Read MoreMarketers' Priorities For Lead Generation [CHART]
52% of marketers said their top lead gen strategy for the next year was to meet or exceed quantifiable return on investment goals.
Read MoreROI Measurement By Marketing Channel [CHART]
Search engine marketing, company websites, email and online ads via third-party websites are the tactics most likely to be measured.
Read MoreSatisfaction With Facebook Data & Analytics [CHART]
61.3% of marketers said they were somewhat satisfied with the data and analytic tracking they received from Facebook.
Read MoreClients' Most-Valued Online Video Audience Measurement Metrics [CHART]
One-third of ad agency executives said their clients considered unique viewers to be the best way to measure audience.
Read MoreTop Metrics For Measuring Online Video Advertising Success [TABLE]
While 26% of ad agencies said measuring views was the most important measurement of a video ad campaign, 23% named brand lift and 22% said sales impact.
Read MoreSocial Media Measurement Standards: Progress & Roadmap [PRESENTATION]
Tim Marklein of W2O Group and Katie Paine of KDPaine & Partners presented an update at the 4th Annual AMEC European Measurement Summit recently.
Read More