Measurement Archives

Confidence Among Execs In Accurate Social Media Measurement, April 20147 [CHART]

Fewer than 34% of executives worldwide were confident that they were accurately measuring social media’s effect.

How Marketing Pros Use Social Media Analytics, January 2014 [CHART]

The top way in which marketers were using social media analytics was campaign tracking (60%).

Percent Of Projects Using Marketing Analytics, February 2014 [CHART]

Qn average, only 32.5% of projects use analytics, a slight improvement from the past couple of biannual studies, where usage has hovered around the 30% mark.

Marketers' Feeling Sticker Shock Over Price Of Video Ad Measurement, December 2013 [CHART]

60% of digital video advertisers do not have access to the tools they need to measure the impact (effectiveness, not just delivery) of their campaigns.

Marketers' Use Of Attribution Models, November 2013 [CHART]

A global survey of marketers has found that the proportion of respondents indicating that they use a sophisticated cross-channel attribution model to measure their online efforts is outweighed by the proportion who don’t track how one form of paid media affects another.

Online Video Measurement Problems, October 2013 [CHART]

65% of brands and 70% of agencies say that existing measurement standards for online video don’t satisfy their need for audience guarantees.

Twitter Analytics – Measure Citations & Links To Your Sites [VIDEO]

David Erickson discusses Twitter’s new website analytics feature that tracks citations and links to your website.

Large Consumer Companies' Social Media ROI, October 2013 [CHART]

Of the 56% of respondents who have measured social’s value, roughly one-third said the ROI is negative.

Marketers, Data & Customer Loyalty, March 2013 [TABLE]

While 68% of marketers gather outside customer data, 53% do not append or integrate 3rd party data into customer relationship management efforts.

Obstacles To Measuring Public Relations, March 2013 [CHART]

About 4 in 5 public relations (PR) professionals measure their PR efforts, but several roadblocks challenge their effectiveness.