mCommerce Archives - Page 8 of 37

Americans’ Attitudes Toward Mobile Payments By Generation, October 2014 [CHART]

Millennials are about twice as likely as older generations to view mobile payments as easier and more efficient than other payment methods.

Consumers are more likely to research a purchase online using a smartphone and then buy it in-store.

Globally, payments over mobile devices represented 23.3% of total online payments during Q3.

Asked what they do when they struggle using a mobile app for shopping, 51% close the app and abandon their shopping cart.

Asked to identify the top-3 of 11 areas of improvement, 44% of mobile device owners (smartphones and tablets) cited unique savings or discounts.

35.7% of US internet users found free or low-cost apps supported by in-app ads the most appealing when downloading mobile apps.

44% of mobile device owners cited unique savings or discounts as the top way shopping apps could improve.

17% of US adult smartphone users had used Apple’s Passbook, compared with 79% who said the same about PayPal and 40% for Google Wallet.

How People Use Apple Passbook: Respondents were most likely to use Apple Passbook for mobile coupons.

24.5% of US mobile device users had used Passbook in the six months leading up to polling.