Posts Tagged ‘mCommerce’
Mobile App Monetization Models, 2013 vs 2014 [CHART]
In-app advertising models grew in popularity between November 2013 and November 2014.
Read MoreUs Mobile App Buyers By Device, 2013-2018 [TABLE]
80.1 million US consumers will pay for mobile apps at least once this year, representing only 33.3% of all mobile users.
Read MoreMobile Game Revenues By Venue, 2013-2016 [TABLE]
Mobile content revenues in the US will total $9.82 billion in 2015, a 10.3% increase from 2014.
Read MoreMobile Game Revenues, 2013-2016 [CHART]
US mobile game revenues—including both downloads and in-app purchases—will grow 16.5% this year to reach $3.04 billion.
Read MoreConsumer Attitudes Toward mCommerce, February 2015 [CHART]
Almost 6 in 10 online shoppers surveyed by PwC agree that they’re happy to receive offers or coupons via their mobile phone.
Read MoreTop 3 Business Challenges For Retailers, February 2015 [CHART]
A leading 69% of retailers pointed to their need to be there to meet consumers’ use of mobile as part of their shopping experience as their top challenge.
Read MoreTop Ways People Would Use Wearables, December 2014 [CHART]
Among the 67.7% of US smartphone owners who didn’t own a wearable, smart wristbands such as Fitbit and Jawbone were of the most interest, cited by 39.4%.
Read MoreTrends That Will Affect Marketers By 2020, February 2015 [CHART]
Business owners will increasingly treat marketing as a revenue driver in the next 3-5 years.
Read MoreConsumers' Expected Primary Method Of Payment In 2015 [CHART]
63% of US internet users said debit and credit cards would be their primary method of payment in 2015.
Read MoreConsumer Attitudes Toward Apple Pay, November 2014 [CHART]
Nearly three-quarters of consumers said using Apple Pay was easier than checking out with a debit or credit card.
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