Posts Tagged ‘mCommerce’
2012: An App Election? [INFOGRAPHIC]
This infographic breaks down how the U.S. has used mobile apps, in both sending and consuming information, during the 2012 election season so far.
Read MoreMobile Shopping Behavior By Gender, September 2012 [CHART]
Women fell behind in all mobile purchase categories, except for health and beauty items.
Read MoreTypes Of mCommerce Product Purchases By Gender, September 2012 [CHART]
About a third of men have purchased digital content via their mobile devices.
Read MoreAttitudes Toward Mobile-Friendly Websites, September 2012 [TABLE]
Most smart phone users say they’re more likely to make a purchase at a mobile-friendly site, but that they’re quick to move to a competitor if they don’t like the site experience they encounter.
Read MoreMobile Media Consumption By Income, September 2012 [CHART]
Among smart phone owners, income level and mobile media consumption appear to positively correlate, with wealthier device owners more likely than their lower-income counterparts to engage in each of 6 activities identified.
Read MoreMobile Shopping Habits By Gender [CHART]
Women and men may both be active mobile shoppers, but they differ significantly on the specific shopping activities they perform.
Read MoremCommerce Purchase Considerations, September 2012 [CHART]
52.4% of the smart phone and tablet owners surveyed cited price as the most important consideration for making a mobile purchase.
Read MoreMobile Advertising Post-Click Actions, 2011 [CHART]
Watching video accounted for 71% of the post-click campaign action mix for entertainment advertisers in 2011, far higher than the 24% figure for the average advertiser campaign.
Read MoreHow People Respond To Ads On Their Smart Phones [CHART]
Roughly 1 in 4 smartphone users have purchased applications or mobile web content over their devices.
Read MoreMobile Users & Shopping By Generation [CHART]
Among three segments of mobile users in the US (who routinely use mobile media including native apps and mobile websites), women with children at home are highly likely to use their devices while shopping in retail stores (77%), as are mobile Boomers (74%).
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