mCommerce Archives - Page 26 of 37

Retail mCommerce Revenues, 2012 vs 2013 [CHART]

29% of eCommerce executives say that more than 20% of their traffic comes via mobile browsers or mobile applications, a marked increase from just 3% who reported that level of traffic last year.

CPG Mobile Advertising Post-Click Actions, 2012 [CHART]

CPG brands were more focused on encouraging consumers to watch video, with 44% of the campaigns incorporating a video aspect (compared to 16% on average).

Mobile Commerce App Usage By OS, April 2013 [CHART]

iPhone owners are 54% more likely than Android owners to use mobile applications for commerce.

Mobile Payment Adoption, April 2013 [CHART]

57% of tech-savvy respondents have redeemed a coupon, code or voucher by mobile, while more than 4 in 10 have paid for digital products via their device.

Why American Women Use Mobile For Shopping, March 2013 [CHART]

Just over a majority of American women said they used their mobile device to find store locations and hours.

Second Screen TV-Related Behavior, April 2013 [CHART]

Among the most common is shopping for a product seen in an ad, by 19.4% of TV watchers who engage in second-screen activities.

Pricing Movitivation & Showrooming, April 2013 [CHART]

Two-thirds of mobile device owners say they check their device while shopping in a store to see if there is a cheaper price elsewhere.

Effectiveness Of Mobile Marketing At Engaging & Attracting Small Business Customers, October 2012 [CHART]

79% said having a mobile-friendly website was effective at attracting new customers and keeping current ones happy.

Multiscreen Behavior With Facebook & Twitter By Gender, March 2013 [CHART]

Women were slightly more likely than men to turn to social media while watching TV, traveling and exercising, and significantly more likely to do so while shopping.

Multiscreen Behavior With Facebook & Twitter, March 2013 [CHART]

More than eight in 10 Facebook users and about two-thirds of Twitter users used social networks while channel surfing.