Posts Tagged ‘mCommerce’
Reasons For Mobile Shopping Cart Abandonment, May 2013 [CHART]
Roughly 7 in 10 smart phone and tablet owners have tried to make purchases on their device, indicating a high degree of comfort and enthusiasm with mobile commerce.
Read MoreAverage Monthly mCommerce Spending Among IYP Mobile App Users, December 2012 [CHART]
Forty-one percent of IYP app users had made a mobile purchase in December, compared with 19% of smart phone users.
Read MoreCPG Mobile Ad Post-Click Actions, 2012 [TABLE]
44% of CPG advertisers implemented video as a post-click campaign action, compared with only 16% of all advertisers.
Read MoreTop Mobile Shopping App Features, December 2012 [CHART]
Smart phone and tablet users said money-saving offers were the most important characteristics of apps.
Read MoreThe Costs Women Assign To Revealing Their Location To Retailers, April 2013 [CHART]
What would it take to get smart phone-toting women shoppers to share their location? A $25 in-store credit would do the job for 83%,
Read MoreSenior Execs' Use Of Mobile, April 2013 [CHART]
Tablet adoption in particular has jumped, doubling in a year to 6 in 10 respondents, with use growing across all age groups.
Read MoreTime Spent On Mobile Device Online By Activity, Q1 2013 [TABLE]
US mobile internet users spent the greatest percentage of their mobile web time using email, a 23% share of time spent vs. only 5% of time spent on desktop.
Read MoreAmerican Mobile Buyers By Device, 2011-2017 [TABLE]
In 2013, 79.4 million US consumers, amounting to 51% of digital buyers, will purchase online using a mobile device.
Read MoreGlobal mCommerce Interest By Gender, April 2013 [CHART]
Men appear to be more interested in using their mobile phones than women.
Read MoreConsumers & Cross-Channel Retail, April 2013 [TABLE]
49% of US consumers believe the best thing that retailers can do to improve the shopping experience is to better integrate in-store, online and mobile shopping channels.
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