mCommerce Archives - Page 22 of 37

Mobile Shoppers By Age & Gender, Q1 2012 vs Q1 2013 [CHART]

Over the past year, women have accounted for a growing share of mobile shoppers, from 44% in Q1 2012 to 50% in Q1 2013.

Forty-nine percent of Boomer and senior tablet user respondents made a purchase after conducting a search.

Social media-inspired purchases often occur on mobile devices.

Forty-three percent of respondents said they’d be willing to spend up to $499 on travel buys.

Both males and females ages 18 to 34 were more likely than their 35- to 64-year-old counterparts to engage in nearly every online shopping activity.

Nearly 71 million tablet owners will make purchases via their device this year, compared with 53 million buyers using smart phones.

15% of LGBT smartphone owners and the same percentage of tablet owners purchased hotels via their respective devices in the preceding three months.

Smart phone penetration among gay and lesbian web users reached record heights in 2012, at 91% and 82%, respectively.

Restaurants’ mobile advertising campaigns are overwhelmingly focused on driving foot traffic, reveals Millennial Media.

66% of consumers would be more likely to visit restaurants offering loyalty and rewards programs.