Posts Tagged ‘Marketing Technology’
Marketers' Reasons For New Technology Investments, August 2014 [CHART]
Improving customer service and satisfaction was the primary reason for putting money toward new technology, cited by 62%.
Read MoreCMOs On The Impact Of Marketing Tech Investments, October 2014 [CHART]
Two-thirds of marketers describe the importance of new technologies to their group’s overall effectiveness and performance as Essential (29%) or Very Important (38%).
Read MoreTop Obstacles To B2B Real-Time Marketing, August 2014 [CHART]
Close to two-thirds of B2B marketers employ some type of real-time marketing.
Read More