Posts Tagged ‘Marketing Personas’
The Most Common Content Marketing Mistake
The most common content marketing mistake I see by far is the failure to completely understand what your customer values.
Read MoreEmpathy Maps For UX & Marketing Personas
In this video you’ll walk through a 5-step process for creating empathy maps that describe user characteristics at the start of a UX design process.
Read MoreKeep Marketing Personas Alive, The Serial Podcast Way
How do content marketers keep their personas alive after they’ve created them? The popular Serial podcast may hold some clues.
Read MorePersonas, Presentations & LinkedIn Publishing – Beyond Social Media #50 [VIDEO]
Beyond Social Media Show #50 – David Erickson & B.L. Ochman discuss marketing personas, Mary Meeker’s State of the Internet report, and LinkedIn Publishing.
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