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Posts Tagged ‘Market Penetration’

US Facebook Penetration By Age, 2012-2017 [TABLE]

eMarketer estimates 95.9% of social networkers ages 12 to 17 used Facebook in 2013.

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Top 10 Local US Markets By Tablet Penetration, November 2013 [CHART]

Nielsen looked at tablet penetration, with its 34% average across the US in November 2013 significantly below recent estimates of more than 40% penetration in December and January.

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Top 10 Local Markets By Smart Phone Penetration, November 2013 [CHART]

Smart phone penetration continues to grow, exceeding 65% of the US mobile subscriber market during the fourth quarter of 2013.

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American Tablet Penetration, January 2014 [CHART]

44% of US online consumers owned tablets as of December 2013, up 6 points from a year earlier.

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Mobile Phone Internet Users & Market Penetration, 2012-2017 [TABLE]

More than 2.23 billion people worldwide, or 48.9% of mobile phone users, will go online via mobile at least monthly in 2014, and over half of the mobile audience will use the mobile internet next year.

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Global Smart Phone Users & Market Penetration, 2012-2017 [TABLE]

Smart phone users currently account for a majority of mobile phone users in 10 of the 22 countries included in the forecast.

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Global Mobile Phone Users, 2012-2017 [CHART]

The global smart phone audience surpassed the 1 billion mark in 2012 and will total 1.75 billion in 2014.

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Global Over-the-Top Online Enabled Device Shipments, 2013 & 2017 [CHART]

Shipments of over-the-top (OTT) devices reached an estimated 1.67 billion worldwide in 2013.

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Gen X Social Network User Penetration, 2013 & 2017 [CHART]

Three-quarters of US Gen X internet users will log on to social networks at least monthly in 2013.

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US eReader User Growth By Age, 2011-2017 [TABLE]

As eReaders become the favored method of book consumption, the US 11-and-under eReader population will continue to expand.

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