Market Penetration Archives - Page 7 of 15

Online Purchaser Penetration By Age, 2012-2018 [TABLE]

eMarketer estimates that 36.7% of the US 65-and-older population will make a digital purchase this year—a market of 16.9 million people.

US Smart Phone Penetration, January 2012 – June 2014 [CHART]

Some 71.6% of US mobile subscribers owned a smartphone during the 3 months ending in June (Q2), up from 68.8% in Q1 and 59% in Q2 2013.

Global Internet of Things Spending, 2013 & 2020 [CHART]

MarketsandMarkets gives the IoT market a valuation of $1.029 trillion in 2013, increasing to $1.423 trillion by 2020.

German Internet Use via PC vs. Smart Phone, Q1 2011-Q1 2014 [CHART]

92% of consumers in Germany said they owned at least one mobile phone, whether smartphone or feature phone.

German Smart Phone Users By Age, 2013 & 2014 [CHART]

In May 2014, 55% of German consumers ages 14 and older said they used a smartphone at least occasionally, compared with 41% a year earlier.

Western European Mobile Phone Users By Country, 2012-2018 [TABLE]

Digital ad spending in Germany rose by over 9% in 2013 and will grow by a further 9.0% this year.

US Smart TV Users vs Dumb TV Users, 2012-2018 [CHART]

The share of smart TV users as a percentage of connected TV users will decrease slightly between 2014 and 2018, while the portion of smart TV non-users will rise.

US Smart TV Users, 2012-2018 [CHART]

eMarketer forecasts that the number of US smart TV users will reach 49.8 million in 2014, or 15.6% of the population and 19.8% of internet users.

US Connected TV Users, 2012-2018 [CHART]

eMarketer estimates that more than 113 million people—35.5% of the US population and 45.0% of internet users—will use a connected TV regularly this year.

Year Canada & US Will Pass 50% Smart Phone Population [MAP]

Like the UK, the US will also reach majority-smartphone penetration among its population this year, a major milestone for two of the most advanced internet markets in the world.