Posts Tagged ‘Market Penetration’
Cryptocurrency Market Penetration [CHART]
Nearly seven in 10 respondents who owned cryptocurrency said they plan to increase their investment in the next 12 months. And among those who didn’t own any, 21% planned to purchase cryptocurrencies in that same timeframe.
Read MoreSmart Speaker Ownership, 2018 & 2020 [CHART]
This year, 40.7 million people of any age in the US will use an Amazon Echo at least once a month, equating to two-thirds of smart speaker users.
Read MoreObstacles To Augmented/Virtual Reality Adoption [CHART]
Interest in augmented reality (AR) and virtual reality (VR) has been hyped for some time, but the tech hasn’t reached mass adoption. Cost is certainly a factor, but it’s not the only one.
Read MoreInstagram User Penetration, 2016-2021 [CHART]
One in three people—2.48 billion—worldwide used a social network in 2017, eMarketer estimates. Rising social network use in emerging markets in Asia-Pacific, Latin America and the Middle East and Africa drove an 8.7% gain over 2016.
Read MoreWearables User Penetration, 2016-2020 [CHART]
According to eMarketer’s latest forecast, the number of adult wearable users in the US will grow 11.9% in 2018.
Read MoreConnected TV Penetration [CHART]
The share of TV households with a Multimedia Device, Game Console and/or Smart TV has broadened to 58.7%, up from 52.2% during the year-earlier period.
Read MoreOver-The-Top Video Penetration Projection, 2017-2021 [CHART]
As TV viewers continue to spend more time watching video content via connected TVs and over-the-top (OTT) video services, advertisers want to make sure that they’re there, too. While programmatic access to such inventory is the exception today, it will ramp up over the next 12 to 24 months.
Read MoreBiometric Device Shipment Growth, 2016-2020 [TABLE]
Nearly two-thirds of smartphones shipped worldwide this year will feature some sort of biometric capability. By 2019, it is estimated all smartphones worldwide will ship with biometric technology embedded in them.
Read MoreSharing Economy Growth, 2016-2021 [CHART]
As trust and familiarity with sharing economy services continues to grow, so too will the number of users.
Read MoreVoice-Activated Digital Assistant Adoption [CHART]
The use of embedded voice-enabled digital assistants in smartphones and PC/laptops has reached the mainstream among 14-17-year-olds.
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