Posts Tagged ‘Market Penetration’
American Smart Television Market Penetration, 2011-2016 [CHART]
eMarketer expects the number of households that have and use smart TVs to reach 40.2 million by 2016, up from 15.2 million last year.
Read MoreUS Tablet & eReader Owners, May 2010-November 2012 [CHART]
eBook ownership reached 19% of consumers ages 16 and up in November 2012.
Read MoreeReader Users & Penetration, 2011-2016 [CHART]
Nearly 50 million Americans used an eReader at least monthly in 2012.
Read MoreAmerican Tablet Market Penetration, 2010-2015 [CHART]
eMarketer estimates that 22% of the total US population will use a tablet at least monthly this year, more than double the percentage with access to such a device in 2011.
Read MoreeReader Penetration, 2010-2015 [CHART]
Growth in ereader penetration will slow sharply beginning this year, when 19% of the adult population will use one at least monthly.
Read MoreSmart Phone Ownership Among American Moms, 2009-2012 [CHART]
Research found that 61% of total US moms surveyed owned a smart phone in 2012, ahead of the 44% of total consumers who owned one.
Read MoreUS Smart Phone Market Penetration, September 2011-September 2012 [CHART]
More than half of US mobile device users now own a smart phone.
Read MoreTablet Users & Penetration In US, 2010-2015 [CHART]
In the US, tablet users will number 133.5 million by 2015, representing 51.9% of internet users and 41% of the total population.
Read MoreAmerican Twitter Market Penetration, 2010-2014 [CHART]
eMarketer forecasts that US adult Twitter users will reach 31.8 million in 2013, up 14.9% from the 27.7 million users in 2012.
Read MoreOnline Mobile Device Mix, Q2 2011 vs Q2 2012 [CHART]
Smart phones accounted for 74% of all connected device impressions on the Millennial Media mobile network in Q2 2012
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