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Posts Tagged ‘Market Penetration’

North American Smart Phone Penetration [CHART]

The worldwide smart phone penetration is expected to remain just under one-third in 2013 and will approach the halfway point by 2017.

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Global Facebook Users & Penetration, 2011-2017 [TABLE]

Facebook will pass 1 billion active users worldwide in 2013 as the company sees particularly strong growth with its Asia-Pacific, Middle East and Africa, and Latin American users.

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Smart Phone Penetration, October 2011 – March 2013 [CHART]

During the 3-month period ending in March, smart phone penetration reached 58% of the mobile market, up a percentage point from the prior month and almost 30% year-over-year.

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Smart Phone Growth, October 2011 – February 2013 [CHART]

Smart phone penetration climbed to 57% of the US mobile market during the 3-month period ending in February 2013.

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Smart Phone Market Penetration, October 2011 – January 2013 [CHART]

Smart phone penetration reached 55% of the US mobile market during the 3-month period ending in January 2013.

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American iPad Users & Penetration, 2011-2016 [TABLE]

This year, eMarketer estimates there will be 65.7 million iPad users in the US, representing 60% of the total tablet audience.

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US Smart Phone Users By Generation & Manufacturer, May 2012 [CHART]

Millennials are the only generation more likely to own an iPhone than any other handset; in all other age categories, Samsung either led or tied with Apple.

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US Mobile & Smart Phone Penetration By Generation, May 2012 [CHART]

Nearly all Millennial consumers owned a mobile phone of some kind and 72% owned smart phones.

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Mobile Penetration In Developed Markets By Generation [CHART]

Smart phone penetration is high among younger consumers and drops significantly among their older counterparts.

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American Smart Phone Adoption [CHART]

During the 3-month average ending in November 2012, 53% of US mobile subscribers owned a smart phone.

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