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Posts Tagged ‘Magazine Marketing’

Tablet Owners In-App Ad Interest by App Type, October 2012 [CHART]

3 in 10 tablet owners say they are very interested in ads appearing in shopping and retail applications, according to new data provided by GfK MRI.

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Exclusive Social Media Content For Magazine Subscribers [CHART]

Many young magazine readers who use social media see potential for Facebook and Twitter exclusives from the magazines they read.

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Online Product Videos By Category [TABLE]

19% of US internet users watched clothing & accessories videos online at the end of last year, a number will grow as more retailers invest in online video.

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eContent Purchased On Tablets [CHART]

In March 2012, 35% of US tablet owners purchased ebooks on their devices.

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Common Tablet Activities By Generation [CHART]

For all tablet owners under age 50, playing games was the most common activity. For the youngest tablet owners, ages 18 to 29, this was followed by shopping, reading books and email.

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Types Of Companies/Products People Follow On Social Networks [CHART]

The desire to receive discounts and special offers was the top reason for “liking” a brand, cited by 41% of US users.

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Most Popular Types Of Companies Followed On Social Networks [CHART]

Entertainment-related companies are the most popular to follow on social networks.

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Top Content Consumed Weekly On Tablets [CHART]

According to a March 2012 Online Publishers Association study, accessing content & information was the top reason US tablet users reached for their devices.

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