Posts Tagged ‘Luxury Marketing’
Most Popular Website Categories During The Holidays, November – December 2012 [CHART]
9 in 10 American internet users (or 194 million Americans) visited a retail site in December.
Read MoreConsumer Attitudes Toward Purchasing New Products, January 2013 [CHART]
1 in 2 consumers from around the world are generally willing to switch to new brands.
Read MoreLuxury Marketing Content & Tactics, October 2012 [CHART]
The most popular approach among content, conversation and product-promotion tactics: posting product imagery, which 81% were using.
Read MoreGlobal Luxury Marketers Who Will Increase Social Media & Digital Spending [CHART]
85% of luxury marketers said they planned to increase their digital marketing spend in 2013.
Read MoreMobile Use By Luxury Brand Shoppers, January 2013 [CHART]
59% of luxury brand shoppers say they’ve used mobile to interact with a company.
Read MoreLuxury Marketers' Satisfaction With Social Media Results, January 2013 [CHART]
Asked how their social media efforts are performing, 63% of luxury marketers were fairly satisfied with their results but are working to improve them.
Read MoreLuxury Marketers' Spending Trends, 2011-2013 [CHART]
8 in 10 marketers at major luxury brands report having spent more on digital marketing in 2012 than in 2011.
Read MoreFeatures Expected Of A Luxury Brand Mobile App, Q1 2012 [CHART]
Loyalty programs (46%) and early access to sales (45%) were the leading features affluent consumers anticipated a luxury brand mobile app would provide.
Read MoreSpeed With Which Luxury Goods Clients Are Adopting Online Advertising [CHART]
Many luxury brands had begun moving more quickly to adopt digital advertising than their mass market counterparts.
Read MoreDigital Marketing Trends For Luxury Brands [CHART]
Video (69%), mobile (68%), and social media (48%) are the hottest digital marketing growth areas for luxury brands, whereas search (29%) and standard display advertising (18%) lag behind.
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