Posts Tagged ‘Luxury Marketing’
Prestige Brands & Social Media Depth, August 2013 [CHART]
Just 1 of the brands tracked has no social media presence.
Read MoreHispanic & African-American Women's Shopping Attitudes, July 2013 [TABLE]
24% of women agree that advertising is an extremely or very important source of information when choosing brands.
Read MoreLuxury Marketers Who Will Increase Online Spending In 2013 [CHART]
85% of luxury marketers planned to increase their digital marketing spending this year, with 72% planning to up the ante on social media specifically.
Read MoreGlobal Online Luxury Goods Revenues, 2009-2012 [CHART]
The online personal luxury goods sector was projected to see a 25% increase in 2012, maintaining the same pace of annual growth since 2010.
Read MoreGlobal Luxury Goods Revenues, 2009-2012 [CHART]
Total demand for luxury goods has remained very strong, with worldwide revenues estimated to have grown 10% in 2012.
Read MoreLuxury Brand Mobile Apps By Platform, December 2011 & January 2013 [TABLE]
70% of 100 select luxury brands had at least one iOS mobile app in January 2013—the same percentage that had one in December 2011.
Read MoreLuxury Shoppers mCommerce Activities, 2011 & 2012 [CHART]
Mobile shopping activity among affluent luxury shoppers in the US saw substantial increases in 2012; the percentage of respondents shopping or purchasing via mobile increased from 22% to 38%.
Read MoreSearch Engine Marketing Results For Luxury Hotels Worldwide, December 2012 [CHART]
46% of first-page organic search results for worldwide upscale hotel brand keywords belonged to brands themselves, as opposed to OTA sites or TripAdvisor links.
Read MoreTop Affluent Metro Areas, 2007-2011 [TABLE]
The Bridgeport-Stamford-Norwalk, Connecticut MSA tops the list, with 17.9% of its households among the top 5% in the US.
Read MoreLuxury Spending By Affluents In 2013 [TABLE]
18% of affluents (adults 18+ with household income of at least $100k) plan to increase their luxury spending in the next 12 months, compared to 15% who expect to rein in such spending.
Read More