Posts Tagged ‘Loyalty Programs’
Consumer Attitudes Toward Loyalty Programs, May 2013 [TABLE]
The average consumer is a member in more than 7 loyalty programs, and many have room for more.
Read MoreMobile & Loyalty Programs [INFOGRAPHIC]
This infographic illustrates the potential of loyalty programs coupled with mobile wallets.
Read MoreConsumer Money-Saving Strategies, Q4 2012 [CHART]
22% of consumers – and 27% of 35-54-year-olds – had trouble affording regular groceries in Q4 2012, as “shopper sentiment” fell to its lowest point in 6 quarters.
Read MoreLuxury Marketing Content & Tactics, October 2012 [CHART]
The most popular approach among content, conversation and product-promotion tactics: posting product imagery, which 81% were using.
Read MoreAttitudes Toward Restaurant Loyalty Program, January 2013 [TABLE]
Close to 2 in 3 consumers with household incomes of at least $75,000 would be more likely to recommend a restaurant to others if it offered an appealing rewards program.
Read MoreNew Marketing Channels Being Considered In The Next Year [CHART]
62% tabbed social media tools such as interactions, fan pages, social analytics, and social ad targeting.
Read MoreBrand Engagement Perceptions: Consumers vs. Marketers, November 2012 [CHART]
49% of marketers rate forwards or shares of content online as a strong influence on their engagement measures; 15% of consumers feel invested that way.
Read MoreB2C Content Marketing Goals, August 2012 [CHART]
Most content marketing aims to drive pre- and post-sales activity.
Read MoreInfluences On Brand Selections Of Millennial Shoppers, Q2 2012 [CHART]
Price was the biggest influence on brand selection for millennial shoppers, with 87% saying it played a factor in determining what brand they bought.
Read MoreFeatures Expected Of A Luxury Brand Mobile App, Q1 2012 [CHART]
Loyalty programs (46%) and early access to sales (45%) were the leading features affluent consumers anticipated a luxury brand mobile app would provide.
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