Posts Tagged ‘Loyalty Programs’
Hotels' Mobile App Features, April 2013 [TABLE]
Making reservations was the most common feature on existing mobile apps employed by hotels, used by 72%.
Read MoreSMBs Loyalty Programs, August 2013 [CHART]
38% of SMBs are using customer loyalty programs to deliver special offers and rewards for frequent customers.
Read MoreMobile Wallets Benefits, January 2013 [CHART]
The majority of US smartphone owners cited saving money as a major reason for using mobile wallets.
Read MoreUS Loyalty Program Memberships, 2000-2012 [CHART]
There were 2.647 billion loyalty program memberships last year in the US, representing 26.7% growth from 2.089 billion in 2010.
Read MoreConsumer Attitudes Toward Restaurant Technology, October 2012 [CHART]
66% of consumers would be more likely to visit restaurants offering loyalty and rewards programs.
Read MoreCreepy Loyalty Programs, December 2012 [CHART]
The creepiest were loyalty programs that see details of friends’ behavior, mentioned by more than half of respondents.
Read MoreMost Popular Types Of Loyalty Programs, December 2012 [CHART]
US internet users on average participated in 7.4 loyalty programs last year.
Read MoreCurrent & Future Marketing Impact Of Big Data Analytics, 2013 [CHART]
Almost six in 10 respondents said Big Data largely informed marketing techniques related to search, email or SMS, while about half said they saw a large effect on customer segmentation practices.
Read MoreMom's Engagement Prompts, May 2013 [TABLE]
81% of mothers will engage more with a brand if they are offered a reward.
Read MoreTop Creepy & Weird Uses Of Loyalty Program Information, May 2013 [CHART]
Consumers find some uses of personal information for loyalty programs to be cool & exciting but others exceed privacy boundaries and are simply creepy and weird.
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