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Posts Tagged ‘Local Advertising’

US Local Digital Ad Spending, 2003-2013 [CHART]

Growth in local radio digital ad spend is expected to slow slightly, but still remain in the double digits, as total spending on local digital radio reaches $422.6 million.

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US Local Online Ad Spending By Media & Format, 2012 [TABLE]

The pace of increase helped expand digital radio advertising’s share of total local digital ad dollars by one-fifth of a percentage point, to 2% of the total.

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Local Media Ad Market, 2012-2017 [CHART]

The local media advertising market will expand at a 2.3% compound annual growth rate (CAGR) through 2017 to reach $148.8 billion, from $132.5 billion last year.

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Local Ad Sales Forecast For 2013 [CHART]

89.3% of media sales professionals project revenue increases of some degree this year, compared to just 5.9% forecasting a decline.

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Local Digital vs Total Ad Spending, 2012 & 2013 [TABLE]

US local digital advertising will reach $24.5 billion in 2013, to take a 25% share of total local ad budgets.

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