Posts Tagged ‘Local Advertising’
US Local Digital Ad Spending, 2003-2013 [CHART]
Growth in local radio digital ad spend is expected to slow slightly, but still remain in the double digits, as total spending on local digital radio reaches $422.6 million.
Read MoreUS Local Online Ad Spending By Media & Format, 2012 [TABLE]
The pace of increase helped expand digital radio advertising’s share of total local digital ad dollars by one-fifth of a percentage point, to 2% of the total.
Read MoreLocal Media Ad Market, 2012-2017 [CHART]
The local media advertising market will expand at a 2.3% compound annual growth rate (CAGR) through 2017 to reach $148.8 billion, from $132.5 billion last year.
Read MoreLocal Ad Sales Forecast For 2013 [CHART]
89.3% of media sales professionals project revenue increases of some degree this year, compared to just 5.9% forecasting a decline.
Read MoreLocal Digital vs Total Ad Spending, 2012 & 2013 [TABLE]
US local digital advertising will reach $24.5 billion in 2013, to take a 25% share of total local ad budgets.
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