Posts Tagged ‘lifestyle marketing’
Time Spent On Mobile Device Online By Activity, Q1 2013 [TABLE]
US mobile internet users spent the greatest percentage of their mobile web time using email, a 23% share of time spent vs. only 5% of time spent on desktop.
Read MoreShare Of Americans' Time Online By Category, 2011 vs 2012 [CHART]
27% of Americans’ time spent online last year was spent accessing social networking sites and forums.
Read MoreGlobal Mobile Ad Spending Share By Vertical, Q4 2012 [CHART]
The worst performers on tablets vs. smart phones were the fast-moving consumer goods and retail industry, along with the social and dating category.
Read MoreTablet Ad Click-Through Rate Uplift By Industry, December 2012 [CHART]
Click-through rates for entertainment and media, as well as the travel category rose by 81% and 66%, respectively.
Read MoreTime Spent With Mobile Apps By Category, November 2012 [CHART]
US consumers spent an average 127 minutes on mobile apps per day. That’s up 35% from 94 minutes spent per day in December 2011.
Read MorePre-Roll Video Ad Metrics By Industry, Q2 2012 [CHART]
In-stream video buying platform VideoHub reported in Q2 that US online pre-roll CPG video ads had a 73.03% completion rate, slightly above the average for all industries.
Read MorePlanned Email Marketing Tactics, August 2012 [CHART]
Other tactics marketers expected to use to boost email relevancy included centralizing email, mobile and social subscriber data.
Read MoreThe End Of Nostalgia Marketing
With no broadly popular music star or movie or television show, the common touchstone, the shared experience of liking the similar thing that makes nostalgia marketing work, is eliminated. Is, then, nostalgia marketing viable?
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