Posts Tagged ‘Lead Nurturing’
Lead Nurturing [INFOGRAPHIC]
This infographic from Pardot illustrates the fundamentals of implementing lead nurturing campaigns.
Read MoreB2B Marketers' Use Of Webinars [CHART]
More than three-quarters (77%) of B2B marketers are using webinars as part of their marketing mix and, per research from Demand Gen Report and GoToWebinar, another 15% of survey respondents plan on including them into their mix in the next 12-18 months.
Read MoreFree Marketing Tools [INFOGRAPHIC]
This infographic from crello highlights 100 free marketing tools to help you create and manage your marketing efforts.
Read MoreTop B2B Demand Generation Tactics [CHART]
Events are proving to be effective in both the early and late stages of B2B demand generation. In fact, according to a Demand Gen Report study, in-person events lead the pack among demand gen tactics for B2B marketers.
Read MoreTop Email Marketing Practices [CHART]
Basic segmentation ranks as the most broadly adopted email marketing practice among company marketers, according to the annual Email Industry Census from Econsultancy and Adestra. Some 82% of respondents worldwide (though predominantly from the UK) use basic segmentation, up from 80% last year.
Read MoreLead Generation From Content Marketing [INFOGRAPHIC]
This infographic from J&R illustrates seven ways small businesses can generate leads with content marketing.
Read MoreB2B Content Marketing Strategy Goals [CHART]
More B2B marketers are realizing the benefits of content marketing as a method to generate leads and drive customer engagement.
Read MoreTop Challenges For B2B Lead Nurturing, August 2015 [CHART]
Lead nurture programs are generally most effective at generating more warm, sales-ready leads and at segmenting prospects based on interests and behaviors.
Read MoreOrganizational Goals For B2B Content Marketing, 2014 vs 2015 [CHART]
Experienced content marketers are more likely to believe they’re effective at content marketing, as are respondents with a documented content marketing strategy.
Read MoreHow Social Media Works Well As A B2B Sales Tool, March 2015 [CHART]
Three-quarters of B2B sales professionals said social media worked well for nurturing leads and opportunities.
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