Laptops Archives - Page 7 of 12

Millennials' & Xers' Multiscreen Use, March 2014 [CHART]

For young (16-44) multi-screeners in the US, 59% of screen time is spent exclusively with a single device, while the rest is simultaneous screen use.

68.9% said they had used the internet for more than 10 years, and 84.4% said they accessed the web several times each day.

6 in 10 online adults in the US and UK use at least 2 devices every day, while one-quarter in the UK and one-fifth in the US use 3 devices daily.

Tablets were Hispanics’ preferred device, with 52.5% of respondents reporting they used them daily for local shopping in Q3 2013.

53% of respondents to the survey agreed that they record live video content in order to skip ads.

Three-quarters of US TV viewers were more focused on what was on the tube, even when using a second screen.

Gallup measured the penetration rates of 14 consumer electronic devices among 18-29-year-olds and those aged 65 and up.

More than six in 10 respondents said they would prefer to watch TV or movies on their tablet or smartphone for free with commercials.

Just 14% of shoppers preferred to research in-store, with the rest using laptops and mobile devices.

Luxury buyers used an average of 3.1 digital devices, compared with 2.9 devices for the general population.