Posts Tagged ‘Johanna Blakley’
Social Media is Disrupting Rigid Demographic Marketing [VIDEO]
Johanna Blakley, Deputy Director of the Norman Lear Center, describes how new media is disrupting how marketers target consumers by identity and demographic categories. Blakley declares that social media will dismantle the rigid stereotypes of the old model of advertising.
Read MoreJohanna Blakley: Social Media Will Change Gender Assumptions
Media and advertising companies still use the same old demographics to understand audiences, but they’re becoming increasingly harder to track online, says media researcher Johanna Blakley.
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