jeep wrangler Archives

Virtual Product Placement

The Jeep Wrangler gets a special Call of Duty edition, complete with product placement in the video game.

Conventional wisdom says that GM made a colossal blunder by allowing ordinary Joes to make an ad for the Chevy Tahoe. Conventional wisdom is wrong.

Online video sharing services such as YouTube are exposing fanboy ads that are fundamentally changing the nature of product branding