Japan Archives - Page 5 of 8

Motivations For Using Digital Media, August 2013 [TABLE]

Compared to consumers in 32 other countries, Americans are among the least motivated to use digital media for self-expression, even using online media typically associated with self-expression (such as blogging) more out of a desire for entertainment.

Global eCommerce Penetration By Country, 2011-2017 [TABLE]

Western Europe and North America are the only regions in the world where a majority of the online population is also a digital buyer.

Global B2C eCommerce Sales By Region & Country, 2011-2016 [TABLE]

Other fast-growing regions include Latin America, where total spending will reach $45.98 billion this year, or 3.8% of the total.

Global B2C eCommerce Sales Growth By Region & Country, 2011-2017 [TABLE]

Asia-Pacific already accounts for nearly a third of all B2C eCommerce sales in the world, a share of the total just below North America’s.

Reactions To A Friend's Product Like On Social Media, June 2013 [TABLE]

Asked what they would do if they saw a friend like a product on social media or a social networking site, around 3 in 10 consumers from around the world said they would check out the product themselves.

Social Network Users By Region & Country, 2011-2017 [TABLE]

Though Asia-Pacific will have the largest social network population worldwide through 2017 and the Middle East and Africa will have the second-largest audience starting next year, their population penetration rates are among the lowest.

Best Sources For Marketing & Advertising, June 2013 [CHART]

Consumers were more likely than marketers to choose traditional media sources such as newspapers and TV as best for advertising (47% vs. 41%), and also more likely to see their family, friends and co-workers as influential (31% vs. 22%).

Asia-Pacific Smart Phone Penetration, 2012 & 2014 [MAP]

South Korea led the world last year in the share of mobile users who used a smartphone, at 60%.

Global Online Sharing Tendencies By Country, May 2013 [CHART]

Across the 24 countries tracked, an average of 24% said they’d best describe their amount of sharing as either most things or everything.

Global Facebook User Penetration By Region & Country, 2011-2017 [TABLE]

By 2017, eMarketer estimates, 616 million internet users in Asia-Pacific will use Facebook at least monthly.