Posts Tagged ‘Insurance Marketing’
Insurance Email Marketing Effectiveness Metrics, January – October 2012 [CHART]
Insurers have seen relatively steady open rates throughout the year, ranging from a low of 15.3% in January to a high of 20% in April.
Read MoreInsurance Email Marketing Deliverability, January – October 2012 [CHART]
Email overload has a negative effect on consumers, cited as their top reason for unsubscribing from a list.
Read MoreHow People Prefer To Get Information, December 2012 [CHART]
Across 18 different categories, postal mail is preferred in 15.
Read MoreImportance Of Emotional Connection To A Company By Industry, November 2012 [CHART]
85% of consumers say it is important or very important to them to do business with a company for which they have strong emotions.
Read MoreOnline Product Videos By Category [TABLE]
19% of US internet users watched clothing & accessories videos online at the end of last year, a number will grow as more retailers invest in online video.
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