Posts Tagged ‘Insurance Marketing’
Average Marketing Budget Growth In 2013 For Select US Industries [CHART]
For 2013, marketers are expecting to increase overall marketing budgets by an average of 6%.
Read MoreOnline vs. Total Marketing Budgets In 2012 For Select Industries [CHART]
On average, companies spent 10.4% of revenues on marketing activities in 2012. Of that budget, 2.5% of total revenues were spent on digital media initiatives.
Read MoreAmericans Who Have Postponed Medical Treatment Due To Cost, 2004-2012 [CHART]
Three out of 10 consumers saying they had put off medical treatment due to cost within the last 12 months
Read MoreOnline Marketing Success Factors [CHART]
Design, development and maintenance of the corporate website was cited by 45% of respondents as contributing to marketing success.
Read MoreTop 10 Advertising Sectors In 2012 [CHART]
At roughly $16.3 billion – up 3% from $15.9 billion in 2011 – the retail sector accounted for more than 11% of total US ad spend (excluding FSI/PSA).
Read MoreTrusted Sources Of Online Health Care Treatment Information, February 2012 [TABLE]
The websites of physician groups or medical practices were US internet users’ most trusted sources for health care treatment information.
Read MoreTypes Of Health Information Sought Online By Generation & Gender, September 2012 [TABLE]
16% of internet users said they had searched for information on a drug they had seen advertised.
Read MorePhysicians' Online Content Consumption, Q1 2012 [CHART]
The most time spent online by US physicians was for so-called Health Care Providers content.
Read MoreTime Spent Online By American Physicians By Category, Q1 2012 [CHART]
The internet has become an integral part of clinical practice, allowing physicians to stay up to date on healthcare treatments, medications and payer guidelines.
Read MoreTop 2012 TV Brand Advertisers By Category [TABLE]
2012 television brand advertising was marked by creative strategies that stressed innovation while embracing cause and humor.
Read More