Posts Tagged ‘Insurance Marketing’
Website Satisfaction By Industry, March 2014 [TABLE]
Social media fares worst, while financial institutions are among the top-rated.
Read MoreTV Ad Effectiveness By Category In 2013 [TABLE]
Casual dining tops the list this year, taking the top spot from Appliances.
Read MoreTop Five Ways People Find Physicians, September 2013 [CHART]
US internet users looking to make the switch relied on a traditional method of finding a physician—word-of-mouth.
Read MoreCustomer Satisfaction With Health Insurance Carriers, 2012 vs 2013 [CHART]
In its latest customer satisfaction ratings, the ACSI revealed that the index score for the health insurance industry at-large was 73, up a point from 2012.
Read More2013 Top TV Advertising Brands By Category [TABLE]
Google was named Brand of the Year and also aired the most effective commercial of the year, its Zeitgeist-themed Here’s to 2013.
Read MoreAmericans' Trust In Large Industries, December 2013 [CHART]
Americans were less likely to perceive large industries as “generally honest and trustworthy” this year.
Read MoreInsurance Company Exploits Paul Walker's Death On Twitter [VIDEO]
The website 4AutoInsuranceQuote.com used the occasion of Fast & Furious actor Paul Walker’s death in a horrific car accident to drive people to their website.
Read MoreEmail Click-To-Open Rates By Industry & Device, Q3 2013 [CHART]
Mobile accounted for a majority 52% of email opens in Q3, up from 49% in Q2.
Read MoreMost Active Pro Sports Sponsorships Categories, November 2013 [TABLE]
Sponsorship spending on sports is on the way up, predicted to rise by 6% this year.
Read MoreLife Insurance Customers Preference For Physical vs. Digital Channels, 2012 [TABLE]
Offline channels were strongly preferred for activities that helped consumers gain trust in their insurer, such as answering questions, receiving quality advice and providing convenience.
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