Instagram Archives - Page 15 of 40

Frequency Of Social Media Use By Network [CHART]

Chart: Frequency of Social Media Use by Network

Facebook remains the most popular social media platform, with its users visiting the site more regularly than users of other social media sites.

Global CPMs By Social Network [CHART]

Average CPMs were lower on Instagram ($4.44) than on Facebook ($5.75) on a global basis in Q1.

Demographics Of Instagram Users [TABLE]

Around one-third of online adults (32%) report using Instagram – roughly the same share as in 2015, when 27% of online adults did so.

Most Popular Social Networks [CHART]

Facebook continues to be America’s most popular social networking platform by a substantial margin: Nearly eight-in-ten online Americans (79%) now use Facebook.

Social Media Marketing Platform Trends [CHART]

9 in 10 marketers say that social media is important to their business, with the most commonly cited benefits being increased exposure and traffic.

Brand Social Post Interaction Rates [TABLE]

It’s well known by now that Instagram is the top social platform for post engagement rates, although those rates have been on the decline.

Social Networks For Advertising [CHART]

Facebook is easily the most popular social channel for advertising, but Instagram seems to be gaining on more mature offerings.

Snapchat Overtakes Facebook Among Young Millennials [CHART]

Almost 8 in 10 Americans aged 12 and older currently use some form of social media, according to the latest annual Infinite Dial report [PDF] from Edison Research and Triton Digital.

How Millennials Discover New Brands [CHART]

Word-of-mouth edges TV ads and online ads as the leading way by which teens hear about new brands.