Instagram Archives - Page 11 of 40

Instagram User Penetration, 2016-2021 [CHART]

Chart: Instagram User Penetration, 2016-2021

One in three people—2.48 billion—worldwide used a social network in 2017, eMarketer estimates. Rising social network use in emerging markets in Asia-Pacific, Latin America and the Middle East and Africa drove an 8.7% gain over 2016.

Satisfaction With Social Media Sites [CHART]

Chart: Satisfaction With Social Media Sites

Social media user satisfaction remains steady this year though it is still in the lower tier of industries on this measure. The overall index for social media is unchanged at 73 on a 100-point scale, though some platforms are better rated than others.

Website Referrals By Social Channel, 2016-2017 [CHART]

Chart: Website Referrals By Social Channel - 2016-2017

According to a report by Shareaholic, the percentage of website traffic coming from Facebook has already declined drastically in the second half of 2017.

Snapchat-Only Users [CHART]

Research has suggested that only about 1 in 10 teen Snapchat users are unique to the platform and not also using Instagram. But to what extent do Snapchat users use other social platforms on a given day?

The Visual Internet [INFOGRAPHIC]

This infographic by Frames Direct illustrates the evolution of the Internet from a text-only to a visual medium.

Influencer Marketing [INFOGRAPHIC]

This infographic from DCI highlights statistics that illustrate the appeal of influencer marketing.

B2C Marketers' Ad-Spending Plans [CHART]

Chart: B2C Marketers' Ad-Spending Plans By Platform

Amazon’s US advertising revenue was expected to reach $1.65 billion in 2017 before almost doubling to $3.2 billion by 2019, at which point its ad revenues are expected to be as large as Snapchat and Twitter, combined. New survey results demonstrate that B2C marketers are taking note of Amazon’s potential in the advertising business, and that a sizable share are already advertising with the eCommerce giant.