Posts Tagged ‘Innovation’
Top Characteristics Of A Digital Culture
Customer-centricity (58%) ranks as the most important organizational characteristic in establishing a truly digital-native culture.
Read MoreTop Disruptions Marketers See To Their Companies, August 2015 [CHART]
There will be no shortage of disruptions to companies, spurring the need for these data and analytics capabilities.
Read MoreTop Ways Marketing's Organizational Role Is Expanding, October 2015 [CHART]
Client-side marketers are taking a bigger role in shaping business strategy and influencing product innovation and new business models, reports the Association of National Advertisers.
Read MoreRising Customer Expectations' Influence, May 2015 [CHART]
Nearly two-thirds of corporate execs said rising customer expectations had increased pressure to innovate.
Read MoreHow Tech Innovation Influences Customer Expectations, January 2015 [CHART]
77% of corporate execs agreed to some extent that the internet and consumer app companies were setting a new benchmark for customer experiences.
Read MoreObstacles To Innovation According To B2B Marketing Execs, Q4 2014 [CHART]
Among marketing execs, 35% said that a traditional mindset was the biggest barrier to innovation.
Read MoreFactors Fueling B2B Innovation, Q4 2014 [CHART]
Demands for a solid customer experience as well as new products and competition are forcing B2B marketers to master the art of innovation.
Read MoreWhy CEOs Worldwide Collaborate In Joint Ventures, December 2014 [CHART]
51% of CEOs worldwide planned to enter into new partnerships or alliances in the next 12 months.
Read MoreWhere SMB Owners Would Have Invested Resources At Startup, December 2014 [CHART]
38% of small-business owners said marketing, advertising & PR are top areas where they would have spent more money when starting their business.
Read MoreCEOs' Views On Innovation [INFOGRAPHIC]
Inc. magazine surveyed CEOs on their views on innovation from fast-growing companies. This infographic highlights the results.
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