Posts Tagged ‘hype machine’
The End Of Nostalgia Marketing
With no broadly popular music star or movie or television show, the common touchstone, the shared experience of liking the similar thing that makes nostalgia marketing work, is eliminated. Is, then, nostalgia marketing viable?
Read MoreMusic Marketing Through Blogs, or How I Tuned Out & Discovered New Bands
Radio is no longer the best medium for promoting a new musician or band or upcoming concert. That music marketing vehicle now belongs to MP3 blogs.
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