Posts Tagged ‘Hotel Marketing’
Search Engine Marketing Results For Luxury Hotels Worldwide, December 2012 [CHART]
46% of first-page organic search results for worldwide upscale hotel brand keywords belonged to brands themselves, as opposed to OTA sites or TripAdvisor links.
Read MoreOnline Travel Spending, 2012 [TABLE]
US travel e-commerce sales exceeded $100 billion for the first time last year, reaching $103 billion.
Read MoreHotel PR Director Discusses How She Uses Customer Service Complaints On Social Media [VIDEO]
Nora Walsh, PR director at the Pierre Hotel in New York City, believes negative reviews are a helpful way to get direct feedback from customers and learn where the hotel falls short.
Read MoreLocal Mobile Customer Feedback, February 2013 [CHART]
Overall local feedback – whether delivered via tips, checkins, reviews, comments, or photos – tends to be positive, ranging from a high of 96% positive feedback to a low of 57% for quick service restaurants (QSRs).
Read MoreHotel Brand Loyalty, January 2013 [CHART]
Less than half of travelers always (7.8%) or often (35.6%) stay at the same hotel brand.
Read MoreUS Travelers' Online Transactions By Device & Travel Category, August 2012 [CHART]
More than half of these US travelers purchased hotel reservations via laptop, while only 17% booked hotels via tablet, and 11% via smartphone.
Read MoreTravel Technology [INFOGRAPHIC]
Lab 42 created this infographic to explain the types of technology people use when they travel.
Read MoreSocial Media & Vacations [INFOGRAPHIC]
MDG Advertising put together this infographic to illustrate how people use social media for vacations.
Read MoreTop Mobile Hotel Services Wanted By American Business Travelers [CHART]
Fully 79% of business travelers said they would avail themselves of check-in and checkout services offered on mobile.
Read MoreCustomer Satisfaction With Hospitality Industry By Sector [CHART]
via marketingcharts.com Customer satisfaction with full-service restaurants has dipped this year, and for the first time is on par with fast food establishments, according to the American Customer Satisfaction Index (ACSI). The index for full-service restaurants fell 2 points to 80 on ASCI’s 100-point scale, while limited-service restaurants improved a point to the same score.…
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