Hospitality Marketing Archives - Page 7 of 28

American Travelers Who Would Use A Home / Lodging Rentals Service, April 2014 [CHART]

Among the 29% of leisure travelers who had heard of home rental services, respondents were split on whether or not they would use them, with answers skewing slightly toward the negative.

Familiarity With Home / Lodging Rentals Services, May 2014 [CHART]

Just 8% of US leisure travelers had heard of and used a home and lodging rentals service such as Airbnb or HomeAway.

Global Website Revenue Sources By Industry, July 2014 [CHART]

When it came to website revenues, organic search was the top source across all industries except media and entertainment.

Global Website Traffic Sources By Industry, July 2014 [CHART]

Organic search drove 51% of website traffic referrals worldwide during June and July 2014.

Americans' Attitudes Toward Select Businesses & Industries, Q1 2014 [CHART]

Just 37% of Americans have a positive view of the advertising and public relations industry.

Facebook Post Interaction Rates By Industry, 2013-2014 [CHART]

The retail industry topped all others tracked in Q3 post interaction rates, with its 4.18% average representing a 13% increase over the year-earlier period.

Products North Americans Plan To Buy Online By Category, March 2014 [TABLE]

When asked about the products they planned to purchase digitally in the next six months, 22% of US internet users cited cosmetics—the second-lowest response.

Gmail Tab Delivery & Read Rates By Industry [CHART]

Gmail’s tabbed inbox seems to be having a positive influence on promotional emails’ inbox placement rates.

Email Inbox Placement Rate By Industry [CHART]

Deliverability rates by industry showed not only clear winners and losers, but how inconsistent inbox placement rates are when looking beyond the global average.

Leading Website Traffic Referral Sources, June-July 2014 [CHART]

Across all industries analyzed during June and July of this year, organic search drove 51% of all visitors.