Hospitality Marketing Archives - Page 6 of 28

Visitors To Travel Content By Device, July 2014 [TABLE]

61.1 million consumers were expected to look up information prior to a trip via a mobile device this year—representing 47.4% of digital travel researchers.

Devices Use To Share vs Browse Travel Content, September 2014 [CHART]

51% of travel content social shares by US internet users took place through a smartphone or tablet.

US Mobile Travel Bookers, 2013-2018 [CHART]

More than nine in 10 mobile travel researchers will use smartphones to look up info this year, vs. 81.5% who will use tablets.

US Mobile Travel Researchers, 2013-2018 [CHART]

Half of digital travel researchers will check out flights, hotels and more not only on a desktop or laptop PC but also (or only) via mobile in 2015.

Products Most Likely To Be Shared On Social Media, October 2014 [CHART]

Social media users are more likely to respond to product offers shared by friends and family in their networks than to offers included in sponsored posts and social display ads.

How People Use Apple Passbook, Q2 2014 [CHART]

How People Use Apple Passbook: Respondents were most likely to use Apple Passbook for mobile coupons.

Purchases Made With Reward Points By Airline/Hotel Loyalty Members, February 2014 [TABLE]

Younger travelers favored rewards such as merchandise, gift cards and hotel upgrades over more valuable redemptions like free airline tickets.

Number Of Hotel Loyalty Programs Travelers Belong To, Q1 2014 [CHART]

45% of US millennials belonged to none or just one loyalty program.

Affluent Americans' Consumer Spending By Category, September 2014 [CHART]

Some 67.5 million American adults lived in a household with annual income of at least $100,000, a 5 million (or 8%) increase from last year.

Benchmarks: Global Email Inbox Placement Rates By Industry, September 2014 [CHART]

Some 17% of permissioned emails from legitimate senders around the world failed to reach the inbox during the year-long period from May 2013 to April 2014.