Posts Tagged ‘Hospitality Marketing’
Types Of Daily Deals Users Share With Their Social Networks [CHART]
65% of daily deal subscribers had used a social network to recommend a deal related to a restaurant, making that the most-shared deal category.
Read MoreAmerican Smart Phone Travel Researchers/Bookers, 2010-2016 [CHART]
This year, roughly 36 million Americans will use a smart phone to research travel.
Read MoreAmericans Who Vacation With Their Mobile Device [CHART]
Consumers are using smart phones to guide their travels from start to finish, whether that’s for last-minute bookings, connecting to destination-related information or seeking personalized recommendations.
Read MoreMobile Activities [CHART]
Smart phone owners are more likely than tablet owners to access local information (88% vs. 75%) and find local services (74% vs. 55%) on their devices.
Read MorePercent Of Mobile Restaurants, Auto & Travel Searches That Result In Purchases [CHART]
89% of smart phone owners and 84% of tablet users have immediate purchase intent and take action within 24 hours of their restaurant research. However 64% of smart phone and 44% of tablet users in Restaurants make a decision within an hour.
Read MoreTypes Of Companies/Products People Follow On Social Networks [CHART]
The desire to receive discounts and special offers was the top reason for “liking” a brand, cited by 41% of US users.
Read MoreMost Popular Types Of Companies Followed On Social Networks [CHART]
Entertainment-related companies are the most popular to follow on social networks.
Read MoreEmail Unsubscribe Rates By Industry [TABLE]
Travel & leisure registered a particularly high unsubscribe rate, which rose to 6.77% in the bottom quartile. Computer software was again a top performer, though nonprofits recorded the lowest average.
Read MoreEmail Click-Through Rates By Industry [TABLE]
The average CTR across the regions was 5.2%, though Canada achieved just 3.8% compared with 5.4% in the US and 5.1% in EMEA.
Read MoreUnique Email Open Rates By Industry [TABLE]
Consumers were more receptive to email messages issued by the computer software industry, with the top performers in that industry achieving open rates of 55.0%.
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