Posts Tagged ‘Hospitality Marketing’
Pre-Roll Video Ad Metrics By Industry, Q2 2012 [CHART]
In-stream video buying platform VideoHub reported in Q2 that US online pre-roll CPG video ads had a 73.03% completion rate, slightly above the average for all industries.
Read MoreMost Important Smart Phone Tasks For Travelers, July 2012 [CHART]
Almost eight in 10 smart phone travelers used their device to check on the status of a flight.
Read MoreHotel-Related Mobile Activities Of Travelers, February 2012 [CHART]
US travelers were often using their smart phones for mobile hotel-related searches such as finding things to do nearby or places to eat near their hotel.
Read MoreHow Google Makes $100 Million A Day [INFOGRAPHIC]
This infographic by WordStream breaks down Google’s daily ad revenue.
Read MoreImportance Of Emotional Connection To A Company By Industry, November 2012 [CHART]
85% of consumers say it is important or very important to them to do business with a company for which they have strong emotions.
Read MoreInternet Ad Revenues By Industry, H1 2011 vs H1 2012 [CHART]
Retail advertisers accounted for 20% of the $17 billion in first half (H1) revenues, or $3.4 billion.
Read MoreMobile Ad Spending Growth By Vertical, Q2 2012 [CHART]
In Q2 2012, 5 verticals experienced triple-digit growth in year-over-year spending on the Millennial Media mobile network.
Read MoreBeyond Social Media: Hospitality Trust & Papa Murphy's Praise [PODCAST]
The system for verifying the accuracy of travel comments on Trip Advisor undermines all of social commerce, will it limit its growth? Social Done Right – Papa Murphy’s community & company rally around their Little Monster photo contest.
Read MoreCurrent & Planned Mobile Services For Airlines [CHART]
Only half of surveyed airlines worldwide provided mobile check-in service.
Read MoreNorth American Air Travelers Who Checked In, 2011 vs. 2012 [CHART]
As of June 2012, nearly half of all check-ins for North American airlines were conducted either online or through a mobile device.
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